The Paleo diet and Primal Blueprint both limit carbohydrate consumption, specially grains, involve eating up more protein and you need to include a constant consumption of vegetables. Primal Diet and Blueprint would attract those who'd otherwise turn up their noses at the thought of doing that paleo diet thing. It attracts the hiking vegetarian, and possibly that individual will learn about the significance of lifting heavy things, eating unprocessed foods, and ditching gluten. Overall, it's a healthy diet and lifestyle program with many short-term and long-term health benefits. However, like most paleo based diet plans, it also demands lots of discipline and commitment. Advanced paleo dieters and users might feel a lot of the information in the book can actually be had for free from Mark Sisson's web site. Overall, We recommend this program, but if you are lookng for a more user-friendly paleo plan with community support, we recommend you check out Pete's 30 day Paleo challenge.